In this interview published by the magazine Greenup (from page 29 to 33, 35), we are guided by the insights of Marco Orlandelli (CEO of the company), Lucia Pelizzoni (interior designer), and Lino Truffelli (sales and marketing manager). They explain how Organizzazione Orlandelli supports Garden Centers in designing their retail spaces. Taking care of the environment and layout makes a real difference: a well-thought-out arrangement can impact the store's overall performance by around 20%. Beyond making the shopping experience more enjoyable for visitors and improving daily well-being for staff, an effective layout yields concrete results: in the vegetable garden department, for example, a dedicated display can boost sales by up to 40%. Through modular solutions, in-house design, and exclusive products based on proprietary molds and designs, the interviewees show how the company stands as a unique partner to renew and revitalize any Garden Center.
- Key figures in Greenup: The article features insights from Marco Orlandelli (CEO), Lucia Pelizzoni (interior designer), and Lino Truffelli (sales and marketing manager).
- The value of space: Layout and environmental design account for about 20% of final success, enhancing customer welcome and staff workspace quality.
- Concrete results: A carefully studied display highlights plants, delivering significant growth (up to +40% in the vegetable garden section).
- Custom design and uniqueness: The company combines standard, flexible modules with proprietary (often patented) designs and molds, welcoming clients to the Mantova showroom to tailor solutions to their needs.
- End-to-end service: Organizzazione Orlandelli provides a turnkey process, from initial consultancy to installation, helping stores innovate and stay ahead of trends.
Four Ways to (Trans)form the Garden Center
The company demonstrates its adaptability through four emblematic success stories across Italy and abroad: Benda (Noventa Vicentina, Vicenza), Il Punto Verde La Serra (Via Cassia, Rome), Jardinerie du Chêne (Anthy-sur-Léman, France), and Fronda (Cabrera de Mar, Barcelona). These projects highlight how custom solutions effectively express each customer's identity across diverse contexts and markets.