The project developed for Il Punto Verde Cassia, in Rome, stems from the desire to give a new commercial dimension to a nursery business already deeply rooted in the area. Starting from a small retail shop located in the city center, the company chose to invest in a larger and more visible facility along Via Cassia, right where the nursery is located. The result is a modern and spacious Garden Center, designed to transform historical expertise in plant production and green services into a complete and engaging retail experience.
For this project, Organizzazione Orlandelli’s intervention was particularly deep and comprehensive: it was not limited to the main fixtures, but encompassed all the functional elements required for the daily management of the greenhouse—from display benches and fixtures down to operational details such as price holders.
The collaboration between the two companies was already underway thanks to previous synergies, but for this new space, the work was carried out on a much larger scale. The shared objective was to create an orderly, welcoming, and coherent environment capable of enhancing the product assortment and making the distinction between the various departments immediately clear.
The inauguration, which took place in May 2026, marks a crucial step: the evolution from a nursery understood as a site of technical expertise to a Garden Center designed as a space for customer engagement. A contemporary and functional concept where the plant retains its central role, set within a clear, fluid, and inspiring exhibition layout.