We are proud to have collaborated with the prestigious Spanish chain FRONDA for the opening of its first center in Catalonia, located in Cabrera de Mar. A project of extraordinary value that marks a fundamental milestone in the brand's growth, bringing a 4,800 m² space entirely dedicated to nature and well-being to the heart of Maresme.
For a company with over 50 years of history like FRONDA, arriving in this territory represented an exciting challenge: creating an environment capable of blending local nursery traditions with a modern, inspiring, and accessible shopping experience. Our intervention focused on transforming the space into an emotional journey, where indoor and outdoor plants, decorations, and garden furniture coexist in perfect harmony.
Thanks to our experience in garden retail, we designed display solutions that allow customers to enjoy their visit "without haste," maximizing the quality of the products and the natural aesthetics. Each area was designed to reflect FRONDA's identity: a place not only for sales, but for learning and connecting with the environment.
In particular, our intervention involved 4 areas:
- Entrance (with tables on iron and black metal wheels) for the creation of high-rotation seasonal thematic islands
- Covered market (with aluminum benches, raised displays, end caps, graphic holders) for vegetable plants, cacti, and flowering seasonals
- Outdoor plants (with aluminum benches, raised displays, end caps, graphic holders) for shrubs and large outdoor plants
- Indoor plants (with natural wood benches from the AMOR wood line, raised displays in the natural AMOR wood line, end caps in the AMOR wood line, AMOR scenery sets, display podiums for cross-selling) for areas dedicated to indoor plants, orchids, and bonsai.
The inauguration of this sixth center for the Group underlines the importance of custom design, capable of respecting the roots of the territory and, at the same time, offering excellent functional standards.
The presence of local producers and the focus on the gastronomic excellence of Maresme during the official inauguration on April 24 and 25, 2026, confirmed the success of a format that puts people and nature at the center.
We thank the entire FRONDA Team for the trust placed in Organizzazione Orlandelli. We are proud to have contributed to bringing this new "green lung" to life in Catalonia, certain that it will represent a point of reference for all gardening lovers in the region.
Organizzazione Orlandelli
We design green, we cultivate value.