In Bologna, on Thursday 27 September, the Orlandelli Organization brought together three highly prestigious speakers from three countries, America, France and Italy. Three distinct themes were touched: Trends, Branding and Creativity. Extremely useful tools for Managers and Entrepreneurs.
Katie Dubow, Creative Director of Garden Media Group provided an in-depth analysis of the Trends in the Garden sector for 2019.
Veronica Civiero, Head of social, content and influencer strategies of the L'Oréal Group has instead ferried the numerous participants through the social world to deepen the value of the Brand for the world of Garden Center and beyond.
The final was dedicated to Franco Costa, CEO of Costa Group, a leading company in the design of restaurants and bars that has developed the importance of the concept of physical stores.
The program was designed to allow interaction between speakers and other participants as much as possible.
The event was developed at the Savoy Regency hotel in Bologna and then connected to FICO Eataly World for a visit to the FloraToscana Greenhouse, the real highlight of the Garden Center Identity by Orlandelli creations.
To close the event the closing dinner took place at the Antica Ardenga restaurant in FICO where the first 35 years of Orlandelli Organization were celebrated with the classic cutting of the cake.