FLORA 2011 - The new spring of flowers
Return Flora, the international exhibition devoted to horticulture. From 18 to 20 November 2011
, the new flower market of Ercolano, near Naples, will be ready to welcome hundreds of exhibitors and visitors eager to learn about the latest market news.
Flora has abandoned the old approach of "trade show" to become an area of professional meetings between operators
. It has an area of over 10.000 square meters to meet and do business. The Flower Market in Ercolano (via Benedetto Cozzolino), the headquarter of Flora, will become a true 'agora', where professionals can meet to transact business, develop new business relationships, discuss the progress of market, discuss technological innovation. There
are expected from more than 100 exhibitors from Italy and abroad (especially from Holland) and many have already booked their spaces.
In short, Flora represents the most important showcase for the production of flower farms and nurseries in the South of Italy. "This edition will mark an important change in the history of Flora - Piergiovanni Navarro concludes - which becames more and more a meeting place between national and international operators, and it's a chance for reflection on floricolture rather than just a showcase of products."