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2023 Garden Trends Report - Part Two


From the collaboration with Garden Media Group, Organizzazione Orlandelli is pleased to distribute the Trends of the Garden Sector 2023.
The 2023 report features what we believe to be the moment’s two most significant driving forces, individuality, and accessibility. In a world dominated by uncertainty, the overarching trend of 2023 is rooted in self-reliance and personal empowerment, making room for a larger, more inclusive gardening community. 

"I Believe In Me" shows how we have evolved beyond the unpredictability of the past two years into a life of practical self-fulfillment.

The 2023 Garden Trends Report Highlights:

• How the industry is moving forward and making gardening more accessible than ever before.

• How TikTok has become a significant force for trends and how retailers can use it to gain inspiration and drive sales. 

• 'Super-Agers', the new customer you can't afford to ignore! 

• What you love from previous reports are still here! From Color of the Year to the aesthetics driving design indoors and out.

Privacy is key - pag. 15

Privacy is key - pag. 15
Small space design and container garden searches reach new highs on Google Trends each season. The Great Grow Along survey said container gardening is the #1 way 34-45-year-old gardeners prefer to garden.

Community Spirit - pag. 25

Community Spirit - pag. 25
Community commerce is an opportunity for brands to fit seamlessly into people’s digital experience.
According to Great Grow Along, 85% purchase products or services after seeing them reviewed on social and 79% take gardening advice from online sources.
Report by Garden Media Group - Distributed by Organizzazione Orlandelli

Scroll through the Gallery to see the preview of the Garden Trends 2023 Report:
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