Founded in 1960, Erika Vivai Mancinelli has been dedicated to retailing since 1992. In May the new structure was inaugurated, which brings together and replaces the previous structures.
Erika Vivai Mancinelli of Aranova (Rome) has inaugurated a new gardening center, very interesting for the customer's experience and management rationality.
Starting from the floor plan sent via the website form, Orlandelli's Design Team developed a layout designed to optimize the space of the sales area to be renovated using the aluminum display benches line.
Inside of an important Shopping Centre near Brescia, the company Organizzazione Orlandelli has recently achieved for his customer an area exclusively dedicated to sale plants and flowers.
Today, more than before, In the increasingly competitive market, to develop your own identity in the physical store is the strategically factor to succeed.
There is a relationship between the place where you buy a product and the product itself.
Furnishing the point of sale efficiently and with style is the goal we wished to achieve when we designed our solution for the counter and the areas behind and in front.
Our range of products increases the sales performance because every detail is tailor designed and produced specifically to show pot plants and flowers; the clients feedback is extremely encouraging and everyone is highlighting the positive effect and the leads of our display systems in their stores.
Our business, the Floriculture, is characterized by seasonality and that’s very true. I wonder in what way the sale in the peak season is determined by our influence and in what way, with a different approach; can –substantially- be improved in the "low season".