In this interview published by Greenup magazine, we are guided by the stories of Marco Orlandelli (CEO of the company), Lucia Pelizzoni (interior designer), and Lino Truffelli (sales and marketing manager), who explain how Organizzazione Orlandelli supports Garden Centers in designing their spaces. Taking care of the environment and product display truly makes a difference: well-thought-out furnishings can account for around 20% of the retail store's overall performance. In addition to making the shopping experience more enjoyable for visitors and improving the daily well-being of operators, an effective layout brings concrete benefits: in the vegetable and garden sector, for instance, a dedicated display can increase sales by up to 40%. Through modular solutions, in-house design, and exclusive products based on proprietary molds and designs, the interviewees show us how the company positions itself as a single partner to renovate and bring new life to every Garden Center.
- Key figures in Greenup: The article in Greenup magazine features insights from Marco Orlandelli (CEO), Lucia Pelizzoni (interior designer), and Lino Truffelli (sales and marketing manager).
- The value of the environment: Store layout and space curation account for approximately 20% of the final success, enhancing customer welcoming and improving workspace quality for operators.
- Concrete results: A meticulously studied display highlights plants, enabling significant revenue growth (up to +40% in the garden/vegetable section).
- Tailor-made design and uniqueness: The company utilizes flexible standard modules combined with custom designs and proprietary (often patented) molds, welcoming clients to its showroom in Mantua to listen to their needs.
- Turnkey service: Organizzazione Orlandelli provides a complete end-to-end process, from initial consulting to final assembly, helping stores innovate and stay up to date with modern trends.
Four ways to (trans)form the Garden Center
The company demonstrates its adaptability through four emblematic success stories across Italy and abroad: Benda (Noventa Vicentina, Vicenza), Il Punto Verde La Serra (Via Cassia, Rome), Jardinerie du Chêne (Anthy-sur-Léman, France), and Fronda (Cabrera de Mar, Barcelona). These projects highlight how its custom solutions effectively convey the identity of each client across different contexts and markets.