The project for Floricoltura Benda in Noventa Vicentina reflects the evolution of the garden sector: the transition from a production-focused mindset to a structured, welcoming, and functional retail space. Backed by a large greenhouse area and a comprehensive offering—from potted and vegetable plants to cut flowers and green care products—the company wanted to transform its main greenhouse to offer customers a more organized, pleasant, and intuitive shopping experience.
Orlandelli’s Intervention Impressed by the work Orlandelli carried out for another Garden Center, the owners decided to redesign the retail area from scratch. After dismantling the old fixtures, the intervention focused on acquiring display stands and benches for plants and complementary products, ideal for showcasing the range at its best.
The result is a completely renovated, contemporary greenhouse: visually appealing, effective in product presentation, and easier to manage every day.
Project Data
- Surface Area: ~10,000 sqm (700 sqm Garden Center, the rest nursery and cultivation).
- Timeline: About 2 months from the initial meeting to completion (assembly finished in just a few days at the end of 2025).