15° EDIZIONE – 8-9 MAGGIO 2018 – EAST END STUDIOS – MILANO
BUYER POINT is a unique event on the Italian DIY, home and garden scene that has come up with an unprecedented way of building together supply and demand. The hub of BUYER POINT is the Meeting Area where all of the Top Buyers can have a rapid stream of short 15-minute one-to-one meetings with potential suppliers that they have selected in advance online. The purpose is to promote, in a single day, more than 800 one-to-one business meetings between Buyers and Suppliers.
BUYER POINT does not target a single distribution channel, but tries to involve all players in the DIY-garden industry. Attending buyers work in large-scale retail trade and for brands specializing in do-it-yourself and gardening, but over the years we have expanded the participation base to hardware dealers, large-scale specialized retail trade, home furniture self-service stores, and, from 2014, also e-commerce and TV home shopping.
After dedicating one edition to foreign markets (EURO BUYER POINT, Rome 2013), the event has expanded each year the participation of international buyers. An objective also confirmed also for the edition 2018: 90 foreign retailers took part in 2017 edition.
The complex organisation of BUYER POINT is managed using a software specifically created for the companies who can present their offers to all the Buyers which will select the ones that they would like to meet. Buyers have the opportunity to consult online PDF catalogues, videos and technical data sheets.
All companies have the opportunity to request the meetings for free and take part in the speed-date with Buyers.
From February 1 to March 31, all manufacturers will be able to register them at www.buyerpoint.it and request meetings with Buyers.
In April only the Buyers will be able to select the companies that they would like to meet during the event on May 9.
By the end of April the selected companies will receive the confirmation and an official invitation to get into the Meeting Area for the time necessary to make the fixed meetings.
The entrance to BUYER POINT is free and reserved to Buyers: DIY retail distribution, large-scale distribution, whole salers, hardware shops and multi-specialized, garden centers, agricenters, agriculturals and e-commerce.
Companies who will receive meeting confirmation from Buyers will receive a free invitation by the end of April: however they will not have the access to the EXHIBITION AREA that is reserved to Buyers and Exhibitors.