The 3rd Global DIY Summit, which is being jointly hosted by the leading professional organisations EDRA (European DIY Retail Asssociation), fediyma (European Federation of DIY Manufacturers) and ghin (Global Home Improvement Network), is the world's major event for the home improvement industry where manufacturers and retailers have the opportunity for an exchange of views of current and future developments within the global market. This congress was described lately by their attendees as "the best networking event of the DIY industry".
MOTTO: RETAIL REVOLUTION – THE FUTURE OF HOME IMPROVEMENT
In recent years, humans have been experiencing an extreme technological change in their lives having real impact in the way they consume. This fact has triggered consequences that have changed the rules of retail: customers have more power than ever beforeand, therefore, it is a "must" to understand them better and to get as much information out of them as possible. This is the Retail Revolution: an interconnected consumer with access to all the information at anytime and everywhere, but ironically, at the same time, producing information with a great value for companies. Only those capable to analyze this data will be able to make profit out of it.
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