UP SellingWhen we talk about upselling we refer to marketing strategies that in recent years are becoming more and more common in all sectors.
Upselling consists of an offer to be made to the customer that is superior to his original idea. Upselling as an added value, as a hint and an advice.
The concept of upselling is to direct the customer to a different product, qualitatively higher, with the same basic functionality but with a greater margin of expenditure than the predetermined one because she is explained the differences which justify the extra expense.
It is a signal we send the client saying we support her and make our professionalism available. She spends more, is aware of the differences and is happy with the deal.
A classic example from another sector comes from McDonald's, which went from the hamburger to the McMenu. Most consumers go to McDonald’s for a McMenu now and take for granted the association of a soda and fries to their hamburger. The focus on their menu is on the prices of the McMenus, not on the single items.
In short, the concept of upselling is simple: the consumer arrives to buy something and you promptly provide her a better product or service. And everyone is happier!