Is online the presentation of Marco Orlandelli at the 2nd EUROPEAN HOME IMPROVEMENT FORUM 2012

10/18/2012

Is online the presentation of Marco Orlandelli at the 2nd EUROPEAN HOME IMPROVEMENT FORUM 2012
Below a part of my speech:

WHY DIY SHOULD INVEST IN THE GARDEN CENTRE?

  • The essence is: Garden Centre is Green Market and Green market is PROFIT… PROFIT AND … PROFIT

  • The Garden Centre, if handled with proper passion and care, will boost your profit margin

  • The Garden Centre will bring much more and new prospects into your store. Your stores are cold but with a Garden Centre inside the atmosphere will be much better, warmer and more familiar.

  • Everybody in this room knows that the outdoor business will grow in the future and you have to complete your merchandiser.

THE QUESTION NOW IS: WHAT I HAVE TO DO TO MAKE PROFIT?

If you don’t want to throw your profit in the rubbish you have to act in a very professional way!!!

  • You have to invest in professional structures

  • You need a specific layout

  • You need professional services with professional staff to sell the right plant in the right moment and for the right costumer’s demand.

Your investments in the Garden Centre will also expand the global passion for flowers and plants and the global passion for flowers and plants will expand your green market.

Do this business in the right way, create culture in your stores for your costumers and believe me; you will make a lot of money in this business.”

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