COMBO: The AESTHETIC VALUE of plants and flowers

11/27/2013

The Entergreen Team developed a new concept to improve sales in the entire chain from producer to wholesaler, for Garden Centre and large retailers. Considering the marketing studies in the food industry, we tried to copy what are the techniques that can be adapted and replicated in Floriculture. It is true that food products are an asset of primary importance but the strong competition in this sector resulted in very effective strategies to highlight a brand rather than another.

We concluded that a manufacturer of any goods, been it a plant, a wine or whatever, in addition to provide a great product at a competitive price and an impeccable service, today, the focus goes how the consumer will identify the product. Based on this philosophy, experienced with success in food industry, we created for the floriculture sector a serial of exhibition sets of great effect in order to increase the sale of plants and flowers.

The layout of Garden Centre is quite often boring: linear or central floor exhibition, elements non-organized on benches of the same height and so on. That is, settings that, as a result, transmit few emotions only. We are lucky to work with a product that already provide emotions and, therefore, let us enhance this feature. If we analyze the distribution chain between the manufacturer and the final consumer, we understand that the most important segment is the contact with the consumer. At this level, applying effective methodologies is crucial to stimulate the mind of the consumer and create the purchasing desire and, therefore, increase the sale of plants and flowers.

Growers and Wholesalers: TWO APPLICABLE IDEAS          
·       Create a showroom in the sales area        
·       Realization of a pragmatic exhibition stand
Garden Centre and big boxes:        
·       Create in your Garden Centre a thematic sales area
The target is to show the customers a correct and professional display solution in order to stimulate the purchasing. 

The SOLUTION
The new exhibition sets, enhance the characteristics of the plants. Let us move forward!
·       Propose the set in consignment    
·       Give an idea of how to show the products
Doing so, we will add a higher value to the exhibited products.

The DEPERIBILITA ' of PLANTS
Because of the perishable characteristic of the products, we considered the needs of the plants. Creating the new exhibition concept, besides the aesthetic value, we gave great importance to the up keeping and maintenance of these highly delicate products. The plants, to survive, need to carry out the Photosynthesis process and in specific; we need to ensure the flow of three elements:          
·       Light         
·       Air
·       Water        
The new Exhibition Sets match these requirements.
The plastic tub, in PST, are flood tables and equipped with tap for loading and draining of the water.
The thick drain channels allow a safe watering avoiding the roots to come into direct contact with water and consequently risk the radical suffocation.
The optional, like the raised benches and Basket holders, increase the amount of plants exposed per sq.ft and, still in a good balance, allow light and airflow to ensure the plants will retain their brilliance. These aspects are even more actual in an environment that is not particularly suitable for plants and flowers such as unfavorable concrete or closed structures.

Modularity
The Exhibition Set will create a beautiful environment, dynamic and customizable. The Exhibition Set for plants and flowers is a modular system easily editable. Switch from one setting to another. That is quick and easy. The Exhibition Sets consists of three heights benches (cm 33-55-75) while the options have different heights, the basket holders are telescopic and perfect to meet any seasonal need. With the graphics, you can create very nice themes for your plants    
 
CLICK HERE to browse the exhibition sets page
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