Marco Orlandelli's speech in Moscow
Thank you to invite me here today. There is a good occasion to turn my dream into reality: “Enhance the Green world’s value”.
I aim to do my very best to increase the flowers and plants use and expand the gardening philosophy in the world.
I can’t realise this dream alone and that’s why my mission today is to convince you investing in Garden Centre areas in your DIY stores and the best argument I know is profitable business, money, money, money.
I’ve already done that in Ukraine when, few years ago, the company Epicentr, the biggest National DIY Company in Ukraine, called upon me, Marco Orlandelli, proud 3rd generation in this line of business, to design and finalize the first Garden Centre Chain in Ukraine.
When we started this project Epicentr had about 20 stores and, thanks also to the success of the Garden Centre, in 4 years they are more than double.
Why Epicenter wanted me?
The answer is simple.
Consumers in Ukraine were not really interested in buying flowers and plants.
The answer is as simple.
Nobody was offering flowers and plants in the right way.
The success of our close collaboration did, of course, not pass unnoticed by the competition and in few years Ukraine was crowded with new Garden Centres and the volumes and profits were booming. Ukraine has become one of the biggest plants and flowers importers from Holland.
It was the success of the Green Value.
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